Org: City of Austin
Framework Components: Consumers
Issue Lens: Access, Affordability, Nutrition, Hunger
Collaborators: Central Texas Food Bank
Initiative Description: Incite Media, a social impact marketing firm, launched a media campaign to promote enrollment and awareness in Supplemental Nutrition Assistance Program (SNAP) and Women, Infants, and Children (WIC). The campaign uses Spanish and English radio, social media, digital audience targeting, and printed flyers to reach targeted audiences with messaging about SNAP and WIC in an effort to drive enrollment.
Initiative Stage: Operational
I: Issue Lens